How to Expand your Social Reach and Protect your Employees

Tuesday, March 7 @ 1pm EDT

Employee advocacy and employee protection are two sides of the same coin. By empowering employees to expand the reach of the brand and tap their personal networks, organizations also lay the groundwork to protect those employees from cyber attacks, scams and other social media crises. Successful organizations can kill two birds with one stone.

In this webinar, employee advocate experts, Hootsuite, and social media security experts, ZeroFOX, will dive into the mechanics of advocating for and protecting your employees in one comprehensive program. We’ll discuss:

  • The unrecognized marketing value that only an employee advocacy program can tap
  • The potential pitfalls of not protecting your employees on social media
  • Best practices for establishing a program that address both marketing and security needs
  • Case studies on employee advocacy programs that also protect employees from social media risks


Reid Robinson
Social Media Business Strategist, Hootsuite

Reid is the social media business strategist for Hootsuite. In his role, Reid leads social selling initiatives for both Hootsuite and some of the world’s largest brands. Reid is responsible for educating the global sales team on employee advocacy and leveraging the power of social selling to find more contacts, build better relationships, and ultimately close more business. On an ongoing basis, Reid continues to evolve Hootsuite’s social selling processes and company best practices while using Hootsuite’s social properties, like @HootBusiness, to engage with key contacts and book sales meetings.

Spencer Wolfe
Marketing Manager, ZeroFOX

Spencer is the Marketing Manager at ZeroFOX, where he draft's ZeroFOX blog, website and product collateral and works closely with the ZeroFOX Research to publish cutting edge research around digital risk management and social media security. He has spoken at RSA, "Security Lessons from the Great Generals of the Ancient World," and recently co-authored the ZeroFOX report "Post Grams Not Scams: Detecting Money Flipping Scams on Instagram Using Machine Learning." Spencer joined ZeroFOX through the Venture for America fellowship program, which pairs graduates with startups in growing cities. Before joining Venture for America and ZeroFOX, Spencer graduated from Columbia University with a degree in ancient Greek history.


Thank You.

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